Automations
Automate your Instagram DMs without making them feel automated
Mochi helps your team schedule follow-ups, move leads through stages, and run simple automation flows inside the same inbox where conversations happen.
Most DM follow-up still depends on memory
Most teams do not lose leads because the first message was bad. They lose leads because the next step gets missed.
01
Follow-ups get forgotten
Good leads go quiet because nobody schedules the next step.
02
Automations feel awkward
A message fires after the lead already replied.
03
Stages get messy
Leads move forward, but the inbox does not stay organized.
Scheduled follow-ups
Schedule the next message before the lead goes cold
When your team sends a booking link, checkout link, or next step, they can immediately schedule the follow-up.
For example: "Yo, did you get a chance to check it out?" Set it for 24 hours later. If the lead replies before then, Mochi skips the scheduled message automatically.
That means your team follows up consistently without sending awkward messages after the conversation has already moved forward.
Follow up on time
Your team does not need to remember every next step manually.
Skip if they reply
Mochi can cancel the scheduled follow-up if the lead answers first.
Keep it natural
The automation supports the conversation instead of making it feel robotic.
Schedule follow-ups directly from the conversation and skip them automatically if the lead replies.
Tags & stages
Use tags and stages to keep the inbox organized
Mochi can use tags and lead stages to trigger simple automation flows. That means your inbox does not only store conversations. It helps move leads through your workflow. For example, when a lead gets tagged or moved into a specific stage, Mochi can trigger the right automation for that part of the conversation.
Tag a lead
Apply a tag when a lead matches a specific condition or keyword.
Move to a stage
Use automations to move leads into the right stage of your inbox.
Trigger the next flow
Run a specific automation based on the tag or stage.
Automation flows by stage
Different stages can have different automations
Not every lead should get the same follow-up. A new lead needs a different message than someone who already got the booking link. With Mochi, you can set up automation flows around specific lead stages, so the follow-up matches where the conversation is.
New Lead flow
Start the first follow-up when someone enters the inbox.
Qualified lead flow
Send a different next step when someone is ready for the offer.
Booking link flow
Follow up after the link is sent, unless the lead replies first.
Split testing
Test different automations instead of guessing
Mochi can help you split test automation flows. For example, if someone comes in through a specific keyword, you can send 70% of those leads into Automation A and 30% into Automation B. That gives your team a cleaner way to test which follow-up flow creates better conversations.
Test different follow-ups
Compare two ways of moving the same type of lead forward.
Learn from real conversations
See which flow gets better replies or movement.
Why Mochi
Built for conversations, not just keyword replies
Traditional automation tools are good at triggering replies from comments, keywords, or simple flows. Mochi is built around the inbox where the real sales conversation happens.
That means automations are connected to follow-ups, stages, tags, and the actual next step your team needs to take.
More control
Your team can stay involved in the conversation.
Better timing
Follow-ups can be scheduled and skipped when the lead replies.
Automate the follow-up. Keep control of the conversation.
Mochi helps your team automate the repetitive parts of DM sales without turning every conversation into a robotic flow.
01
Schedule follow-ups from the inbox
02
Trigger flows from tags and stages
03
Split test automation flows
Start automating your DM follow-up
Connect Instagram and use Mochi to keep leads moving through your inbox.