How it works

Turn Instagram DMs into a clear sales workflow

Mochi connects to your Instagram, organizes every conversation, helps your team follow up faster, and shows you what is happening inside the inbox.

How are we doing it?

Your lead DMs you. Mochi organizes the rest.

Lead sends a DM

Mochi detects where it came from

Inbox gets organized by priority

Your team replies with context

Automations keep follow-up moving

Dashboard shows what worked

From messy inbox to organized sales flow.

How Mochi works

Simple enough to start quickly. Structured enough to run a real DM sales process.

01

Connect your Instagram

Connect your Instagram account and Mochi starts syncing your conversations.

Mochi understands where each conversation came from, so you can see what is creating actual DM opportunities.

  • Instagram account connecting to Mochi

  • incoming DMs syncing into a workspace

  • small labels like “Story reply,” “Comment,” “DM,” “Automation”

02

Mochi organizes your inbox

Instead of working from top to bottom, Mochi gives your team a clear work inbox.

Your conversations are organized by priority, status, and next action, so your team knows who needs attention first.

  • To-do style inbox

  • Priority conversations

  • Filters to find qualified leads

03

Your team replies with context

Mochi helps your team understand the person behind the conversation before replying.

They can see the history, pain points, tags, and next step, so replies feel more personal and less like copy-paste.

  • Conversation summaries

  • Lead context

  • More personal replies

04

Automations keep leads moving

Mochi helps your team follow up without relying on memory or messy end-of-day reports.

You can schedule messages, trigger follow-ups, and skip automations when the lead replies.

  • Scheduled follow-ups

  • Simple automations

  • Skip-if-reply logic

05

You turn conversations into revenue

Mochi helps your team move conversations toward the next step, whether that is booking a call, sending a checkout link, or closing inside the DMs.

Once a lead converts, you can trace the conversation back to where it came from.

  • Clear funnel stages

  • Booked-call or sales movement

  • Source visibility after conversion

06

Mochi shows what is working

No more guessing from end-of-day reports.

Mochi shows response times, reply rates, outbound activity, and which messages are actually getting replies.

  • Reply rates per message

  • Outbound performance

  • Team activity overview

07

Your dashboard gives you the full picture

Mochi gives you one dashboard to see what is happening across your DM sales flow.

You can see where leads come from, where they get stuck, what your team is doing, and what needs to change.

  • Inbox performance

  • Lead movement

  • Team visibility

08

Turn on more AI when you are ready

Once Mochi has enough conversation data, you can use more AI to speed up the sales process.

AI can help with suggestions, follow-ups, voice notes, and eventually more autonomous replies when it makes sense.

  • AI reply suggestions

  • AI voice notes

  • AI-assisted follow-up

set up

Get started in minutes

Connect Instagram, organize your inbox, and start managing conversations inside Mochi.

Connect Instagram

Choose your workflow

Start managing DMs

No call required

Self-serve onboarding

Support when needed

See if Mochi is the right fit for your DM sales flow.

Book a demo and we’ll show you how Mochi can work inside your current setup, from inbox management and follow-ups to team visibility and AI workflows.