Stop working from a messy Instagram inbox
Mochi gives your team one workspace to manage conversations, prioritize buyers, follow up faster, and see what is actually happening in your inbox.
The problem
Instagram DMs were not built for sales teams
When DM volume grows, the normal Instagram inbox becomes hard to manage. Every conversation looks the same. Setters work from top to bottom. Qualified leads get buried under random messages. Founders only find out what happened after the opportunity is already gone.
Leads get buried
Qualified conversations sit next to random replies, support messages, and low-intent DMs.
Setters work blindly
Your team replies based on whatever is newest, not what is most important.
Mochi fixes the inbox first. Before AI, dashboards, or advanced features, your team needs one simple thing: a clear place to see who matters and what needs to happen next.
Priority inbox
Mochi organizes every conversation by stage
Inside Mochi, your inbox is no longer one long list of random DMs. Your team can see where every conversation sits in the sales flow: new lead, in contact, qualified, booked, follow-up, or any custom stage you use.
That means setters stop guessing who to reply to first. They can focus on the conversations that are most likely to turn into customers.
See how Mochi turns the Instagram inbox into clear stages for new leads, in-contact leads, qualified leads, and booked calls.
See the next action
Know who needs a reply, who needs follow-up, and who is already booked.
Prioritize qualified leads
Filter for the people most likely to buy instead of scrolling through the full inbox.
Lead filters help your team see which content, sources, and conversations are actually creating qualified opportunities.
Lead filters
See exactly where every lead came from
Not all leads are equal. Some come from story replies. Some come from comments. Some come from outbound. Some come from a specific post, reel, or campaign.
Mochi lets your team filter leads by source, status, and time period, so you can see which content and conversations are actually creating opportunities. Instead of judging content by views or likes, you can see which posts created qualified leads.
Source : story reply
Status: Qualified
Time: Last 7 days
Filter by source
See leads from DMs, comments, story replies, outbound, or specific content.
Find qualified leads faster
Filter the inbox down to the conversations that actually matter.
Understand what creates opportunities
See which content brings attention and which content brings qualified conversations.
The Solution
Turn your Instagram inbox into a sales system.
Most teams do not lose opportunities because they have no leads. They lose opportunities because the inbox is messy.
A qualified lead replies, but nobody sees it fast enough. A setter sends the wrong follow-up because they do not know where the conversation stands. A founder thinks content is working because it got views, but the DMs show a different story.
Mochi gives the team a cleaner operating system for the conversations that already exist.
Better follow-up
Your team can see where each conversation stands.
Faster replies
The right people are easier to find
💬
Story reply
28
📺
Ads
18
👉
Outbound
9
Cleaner decisions
You can see which sources and stages are actually creating opportunities.
In summary
Your inbox becomes a sales workspace
Mochi helps your team stop working from a messy Instagram inbox and start managing DMs like a real sales workflow. You can organize leads, filter by source, prioritize qualified conversations, follow up faster, and see what is happening before opportunities are lost.
Filter leads by source and status
Narrow the inbox to only what matters
Organize conversations by stage
Every DM has a place in your workflow
Help your team focus on the right DMs
Less scrolling. More closing
Start managing your DMs properly
Connect Instagram and turn your inbox into a clear workspace for leads, follow-ups, and qualified conversations.